The main problem in traditional approach of communicating with parents about their children is their reach ability. In traditional communication medium such as School Notice Board, Students Dairy 60 to 70% of the time the information may not reach the parents. They might be busy with their day to day activities and may not get sufficient time to look into the dairy or visit the school to find out about their children progress due to urban life style, some times they might be traveling, some children may be living in hostel or with their relatives. In such situations the required information takes more time than usual to reach the parents. In today’s situations, its more important that the schools must be able to reach the parents anytime they want. Some of you might say that they can call the parents directly., but for the regular updates to parents on daily basis calling all the parents every time for the casual updates and information which has to be communicated to parents but it is not critical that they should be called in such cases telephone / mobile call would actually disturb or create unnecessary panic in the parents.
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